Fine Craft as a Business – Social Media Marketing with Adobe Express & Product Photography for Artists

Location: PA Guild of Craftsmen (PGC), 335 N. Queen St., Lancaster, PA, 2nd Floor  (In person and via Zoom).


This class will have morning and afternoon sessions. In the morning, Erika Ortiz, Product Manager at Adobe, will teach a one-hour session plus provide time for Q&A on Adobe Express for Mobile. Erika will offer tips and techniques on how to create dynamic and engaging content and quickly set up templates for social media posts using the Adobe Express app. 

In the afternoon, John Benigno, a Photographer whose works have been collected by several museums including the Lancaster Art Museum, Art Gallery of Nova Scotia, and the University of Texas Austin, will do a product photography lecture teaching us how to prepare digital files for gallery and exhibit events, sharing some information about Photoshop, resizing photos, archiving files, file formats, cleaning up photos, and much more!

Social Media Marketing with Erika Ortiz

In this session, Erika Ortiz from Adobe will give a class on How to Get Started with Adobe Express on Mobile – 10 Things Beginners Want to Know How to Do. It’s a complete getting-started guide for Adobe Express on Mobile, even if you’ve never used it before. You’ll learn how to use built-in templates, design from scratch, create a brand kit, resize for various social platforms, and even schedule your posts to go live on specific days and times on your behalf.

Come with your own images, videos, and logos to learn how to create custom posts with Adobe Express!

Product Photography with John Benigno – Now that you have created your masterpiece, how do you make digital files for competitions, galleries, etc.? Every competition, gallery, and exhibition has its own submission requirements.  Photoshop to the rescue!  It is a powerful photo-editing program. We start with the basics — techniques for downloading, importing, and organizing your photos.  We will move on to managing RAW files and understanding file formats, an explanation of menus and toolbars, image resizing, resolution, adjustment

About the instructor: John’s work has been collected by the Berman, Woodmere, Lancaster, and Noyes Museums, the Art Gallery of Nova Scotia, the Harry Ransom Center, the University of Texas at Austin, and the State Museum of Pennsylvania. It has been published in “Camera Arts and the Antietam Review”. His photographs have been accepted into juried exhibits at the Berman and Woodmere Museums, Villanova University, and the Art Association of Harrisburg, to name a few. And, “Chappy Cabanas and Edgartown Light” was on loan to the American Embassy in Kuwait, as part of the State Department’s Art in Embassies program.

PGC’s Fine Craft As A Business program assists PGC members and others in navigating the business world so they can be successful in running an art/craft business and/or participating in a craft show.  We do this by offering workshops and a Mentor Program to help people set up, maintain, or expand their art/craft business and to enrich their business skills in general. Workshops are open to both PGC Members and the public. The Mentor program is open only to PGC Members.

Cancellation/Refund Policy: 

The Pennsylvania Guild of Craftsmen does not provide cash refunds for the cancellation of classes unless the class is canceled by the instructor or the Guild.

In order to request a withdrawal from a workshop, students must contact the Guild by phone at 717-431-8706 or contact us here at least 7 days prior to the class. Students who request a withdrawal at least 7 days prior to the class will receive a credit that can be used toward another workshop. No refunds or transfers will be given to cancellation requests made with less than 24 hours’ notice of the class.

Please note that we are unable to provide refunds for missed classes due to personal scheduling conflicts. If you are sick with Covid-19 or believe that you may have been recently exposed, please email

To purchase a ticket at the member discounted rate, please login here.


Details Price Qty
Non Member - In Personshow details + $30.00 USD  
The Guild Member - In Person ($10.00 USD) is available to members only. On Sale
Non Member - Via Zoomshow details + $30.00 USD  
The Guild Member - Via Zoom ($10.00 USD) is available to members only. On Sale

Online event registration and ticketing powered by Event Espresso