Fine Craft as a Business Program

PGC’s Fine Craft As A Business (FCB) program was initiated in 2018.  Our goal is to assist PGC members and others in navigating the business world so they can be successful in running an art/craft business and/or participating in a craft fair.  We do this by offering workshops and a Mentor Program to help people set up, maintain, or expand their art/craft business and to enrich their business skills in general.  Workshops are open to both PGC Members and the public. The Mentor program is open only to PGC Members.


2025 Fine Craft as a Business Class Schedule

February 15 – How to launch a Craft Business from Ground Zero with Karen Peiffer – Interim Executive Director, Pa Guild of Craftsmen; Robert Prebola and Toni Kramer – Kendal, Prebola & Jones, LLC Accounting; Josh Cohen, Attorney, McNees Wallace & Nurick LLC; Donna Lashof, Master Artisan, Pottery

April 5 – The Art Fair Experience with Paula Lewis, Master Artisan – Enameling and Mea Rhee, Potter, Good Elephant Pottery

Saturday, September 6, 2025 Digital Marketing for Artists – ½ day program-AM


Fine Craft as a Business Workshops

PGC offers a series of workshops as part of the Fine Craft as a Business program to help you set up, maintain, or expand your art/craft business and to enrich your business skills in general. Workshops are scheduled 2-3 times per year.  Depending on the topics, we have half-day and full day programs that usually take place on a Saturday.  They will be publicized on the PGC website and on social media.  Programs are presented either via Zoom and/or In-Person.  All programs will be recorded.  Topics include but are not limited to the following list:

  • Using social media to market and/or sell your work
  • Business Basics (setting up a business, taxes, insurance, copywriting)
  • Social media basics (Facebook, Instagram, etc.)
  • Website design
  • Applying to Art/Craft fairs
  • Effective booth design
  • Selling to shops and galleries
  • Managing your inventory
  • Pricing your work
  • Photographing your work
  • Consignment versus wholesale sales
  • Writing an artist statement
  • Creating business logos
  • Where to go to get business cards, banners designed/printed?
  • Marketing and branding your work
  • Preparing for a juried craft fair
  • Preparing for jurying to become a Master Artisan
  • Handling payments at craft fairs

Program / Workshop Fees:

  • Programs/workshops are available to all PGC members and the public for a nominal fee.
  • Program Videos:  Program recordings are free to participants.  If you did not attend a program and would like a link to the recording, the same registration fees apply. 

Have a class suggestion? Complete the form below!


Free Blog Series

  • Mea Rhee: The Art Festival Plan

    Mea Rhee of Good Elephant Pottery has been earning a living as a professional potter since 2010. She is a PGC Board Member, Master Artisan, and works to develop the Fine Craft as a Business events. Her blog post series titled “The Art Festival Plan” as helped to spawn dozens of craft businesses. Read these five information-dense blog posts for free!

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