PGC’s Fine Craft As A Business (FCB) program was initiated in 2018.  Our goal is to assist PGC members and others in navigating the business world so they can be successful in running an art/craft business and/or participating in a craft fair.  We do this by offering workshops and a Mentor Program to help people set up, maintain, or expand their art/craft business and to enrich their business skills in general.  Workshops are open to both PGC Members and the public. The Mentor program is open only to PGC Members.

2024 Fine Craft as a Business Class Schedule

June 8 – Social Media Marketing & Product Photography for Artists with John Benigno & Erika Ortiz

September 7 – Website Basics: What Kind & Why? with Christine Wright

Fine Craft as a Business Workshops

PGC offers a series of workshops as part of the Fine Craft as a Business program to help you set up, maintain, or expand your art/craft business and to enrich your business skills in general. Workshops are scheduled 2-3 times per year.  Depending on the topics, we have half-day and full day programs that usually take place on a Saturday.  They will be publicized on the PGC website and on social media.  Programs are presented either via Zoom and/or In-Person.  All programs will be recorded.  Topics include but are not limited to the following list:

  • Using social media to market and/or sell your work
  • Business Basics (setting up a business, taxes, insurance, copywriting)
  • Social media basics (Facebook, Instagram, etc.)
  • Website design
  • Applying to Art/Craft fairs
  • Effective booth design
  • Selling to shops and galleries
  • Managing your inventory
  • Pricing your work
  • Photographing your work
  • Consignment versus wholesale sales
  • Writing an artist statement
  • Creating business logos
  • Where to go to get business cards, banners designed/printed?
  • Marketing and branding your work
  • Preparing for a juried craft fair
  • Preparing for jurying to become a Master Artisan
  • Handling payments at craft fairs

Program/Workshop Fees:

  • Programs/workshops are available to all PGC members and the public for a nominal fee.
  • Program Videos:  Program recordings are free to participants.  If you did not attend a program and would like a link to the recording, the same registration fees apply. 
  • Fine Craft as a Business: Website Basics - What Kind & Why?
     10:00 am - 2:30 pm

Fine Craft as a Business – Website Basics – What Kind & Why?  Location: PA Guild of Craftsmen (PGC), 335 N. Queen St., Lancaster, PA, 2nd Floor  (In person and via Zoom). Description: This class will have morning and afternoon sessions. In the morning, Christine Wright, creator of handwoven beaded jewelry and graphic designer, will Continue reading

Workshop Teachers

  • Christine Wright
    On the "crafty" side, Christine Wright is a Master Artisan in bead weaving and creates jewelry the ranges from fun to formal using seed beads. On the other side, Christine Wright has been a professional graphic designer for the past 25+ years in both the realms of print and web design. She frequently designs, builds and maintains websites for a number of clients in a large variety of industries. Christine's approach to website design is to identify the current purpose for that specific client first, targeting how a website can function as a useful tool for that particular business. Then after that, choosing the right approach, right platform and right content all while leaving room for future growth.

Access Past Workshops

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