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Fine Craft As A Business: Preparing for a Juried Craft Show & Business Basics
$10.00 – $15.00 Select options
Fine Craft As A Business: Preparing for a Juried Craft Show & Business Basics
$10.00 – $15.00
This workshop continues the series of presentations designed to assist those seeking to turn their efforts to create and sell their fine craft into a business.
Preparing for a Juried Craft show: As we enter the season where many artists are preparing to either apply to a craft show or have been accepted and are now thinking about what to do next, the Pennsylvania Guild of Craftsmen is hosting a “how-to” workshop that covers everything from business basics to applying to a juried show (including Pennsylvania Guild of Craftsmen Fine Craft Fairs), the logistics of doing the show and some of the finer points of courtesy to fellow artists, show management and customers.
Business Basics:Â
Set up your business (very brief overview)-
Tax ID
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Tracking sales and expenses
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Create a checklist
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Fine Craft As A Business: Price is Right & Preparing Your Photos for Juries
$10.00 – $15.00 Select options
Fine Craft As A Business: Price is Right & Preparing Your Photos for Juries
$10.00 – $15.00
Pricing Your Work: Former Standards VP and avid collector of fine craft, Paula Lewis, will give you some key points about pricing your work. We’ll talk about the differences between retail from the artist, wholesale, and consignment gallery pricing and a little bit about commission work. After retiring from a 20-year career as a musician and singer, Lewis discovered enameling was the perfect medium to continue to express herself creatively. She finds that the elements of harmony, contrast, and movement are as applicable to glass and metal as they are to music.
Jurying Photos: You work hard to perfect your craft, and now you’re trying to apply it to your first show. Or – you’re trying to get into better quality shows and it’s more of a struggle than you anticipated. A key part of a successful application is your photos! This session with Haverford Chapter President Christine Wright will give you better insight into what jurors are looking for in your photos and how to improve the odds of getting accepted to your next fair. Wright has been creating beaded jewelry for over thirty years, and she combines traditional bead weaving techniques with freeform weaving.
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Fine Craft as a Business: Social Media Marketing Basics
$10.00 – $15.00 Select options
Fine Craft as a Business: Social Media Marketing Basics
$10.00 – $15.00
This workshop continues the series of presentations designed to assist those seeking to turn their efforts to create and sell their fine craft into a business.
Social media is an important part of a modern craftsperson’s marketing toolkit. This class will focus on Facebook and Instagram – Why you should post, How you make posts, and ideas for What to post.  This presentation is designed for social media beginners.
About the presenter: Emily Edelstein was the Interim Executive Director of the Pennsylvania Guild of Craftsmen. She is a longtime student of craft and holds a master’s degree in Arts Administration from Drexel University. Emily had run social media accounts for several small businesses and community groups.
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Fine Craft As A Business: Structuring Your Business & Basic Business Principles
$10.00 – $15.00 Select options
Fine Craft As A Business: Structuring Your Business & Basic Business Principles
$10.00 – $15.00
This workshop continues the series of presentations designed to assist those seeking to turn their efforts to create and sell their fine craft into a business.
Brit Peterson, Staff Attorney, Entrepreneur Assistance Clinic, Penn State Law, will do a presentation on Structuring your Craft Business. She will discuss what type of entity to choose when you set up your business – such as sole proprietor, limited liability company, etc. What are the pros/cons of each, tax considerations, liability implications, etc.
Dan Hayward, Bachelor’s Degree in Business Administration from the University of Colorado and Master Artisan in Stained Glass – will do a presentation on Basic Business Principles in operating a Craft business. He will discuss the transition from Hobby to part-time/full-time job, getting started in the business, separating your personal finances from your business, mobile payments, record-keeping, taxes, insurance, copyrighting and more.
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Fine Craft As A Business: Writing an Artist Statement
$10.00 – $15.00 Select options
Fine Craft As A Business: Writing an Artist Statement
$10.00 – $15.00
Writing an Artist Statement: Visual artists are often challenged when asked to describe their work in WORDS(!), but galleries, show applications, and others want to hear you. We’ll help get you out of some common ineffective habits when writing your artist’s statement and bio and give you useful tips to improve yours. “My art speaks for itself.” is a lovely thought, but we all know better. We need to encourage and educate our collectors. What you write and say about your work is important. Let’s learn to craft that with the care we put into our studio.
Our presenter is a PGC Master Artisan with long experience in jurying, managing, and participating in Fine Craft Fairs:
Paula Lewis, Former PGC VP Standards / PA Designer Craftsmen Board Member